Kat Dessenon

VP, Campaign Management

Persado

Kat Dessenon is the VP of Campaign Management, North America where she oversees a team of marketers who use AI to create data-driven content. She has devoted the past eight years to grow from a team of one to now leading 27 campaign managers, QA specialists, and front-end developers who have delivered more than 25,000 marketing campaigns that have driven more than $1.5B of incremental revenue for some of the world’s most recognized brands. Kat believes in the power of data and experimentation to unlock the power of words and improve marketing performance. Her past work has taken her all over the United States and beyond—from San Francisco, CA to Athens, Greece. She now lives in New York City where she spends equal time in the gym and scrolling through Gmail’s Promotions tab for inspiration (sometimes simultaneously). She holds a BA in English from Douglass College.