Karyn Schoenbart


The NPD Group

Karyn has over 30 years of experience in the market research field, and has led NPD’s strategic expansion with the introduction of analytic solutions and new types of data. Prior to being named CEO, Karyn was President and Chief Operating Officer of NPD. Before that, she led the firm’s syndicated services businesses and was instrumental in the launch of several groundbreaking services, including tracking for the beauty, footwear, and accessories industries.

Karyn has received several awards recognizing her outstanding impact as a female business leader including the 2016 Long Island Brava Award and the 2017 Legacy Award from Women in Consumer Technology. She was named one of the Top 25 Most Influential Women of the Mid-Market by the CEO Connection for the past four years.  

Passionate about coaching others to greater levels of achievement, Karyn wrote Mom.B.A.: Essential Business Advice from One Generation to the Next, a best-selling book based on the real-life business lessons she amassed during her career. Karyn currently serves on the advisory board of The Resolution Project, a nonprofit organization that develops socially-responsible young leaders. She has also served on the boards of directors of Civic Science, ARF Women in Analytics and CASRO, the Council of American Survey Research Organizations. Karyn regularly teaches classes in leadership and developing client relationships and is a frequent speaker at industry conferences and events.

A graduate of the University of Massachusetts, summa cum laude, Karyn and her husband live in Woodbury, NY. They enjoy the beach and spending time with their adult children.