Jill Krimmel

GM North America


Jill Krimmel is the General Manager of North America for StubHub, leading a team focused on the overall strategy, partnerships, pricing, supply and operations across all sports, music and theater events in North America.

Jill has nearly 20 years of experience in business strategy and eCommerce. Prior to joining StubHub in 2017, Jill served as GM/VP at Walmart’s eCommerce properties, including Walmart.com, Jet.com and Hayneedle.com. Jill spent 10 years at Walmart in various eCommerce and merchandising roles, where she was responsible for launching new online businesses in health, beauty, household supply, pets and food, driving significant growth through P&L, pricing and inventory management. She led the launch of Walmart’s mobile pharmacy and also ran Walmart’s financial services and gift cards business.

Prior to Walmart, Jill spent time in eCommerce financial services in various marketing and business development roles.

At StubHub, Jill is leading the charge to truly understand what makes fans tick – which can vary dramatically depending on the sports, music or theatre genre. Relying on her deep knowledge and expertise in retail and e-commerce, she’s employs techniques that have helped make Walmart, for example, the commerce powerhouse it is today – audience-mapping, targeted/geo-based marketing, push notifications on mobile, etc. – and applies similar practices at StubHub. Jill is also a proponent of women in tech and sports and entertainment, using her leadership and platform to shine a light on the inequalities that still exist in these industries when it comes to women representation.

Jill earned a bachelor’s degree in business from California Polytechnic State University San Luis Obispo and is based at the company’s San Francisco headquarters.