Jennifer DiPasquale

President & Co-Founder, Women in Retail Leadership Circle & Total Retail

Women in Retail Leadership Circle & Total Retail

Jennifer DiPasquale is the president and co-founder of Women in Retail Leadership Circle (WIRLC) and Total Retail. She is a seasoned B-to-B media executive with more than 20 years of experience in the retail industry. 

Jen launched the Women in Retail Leadership Circle, an exclusive community of women executives at leading retailers and brands, whose mission is to foster leadership development for executive women in retail by providing an unparalleled mix of events, content, and elite connections. Under Jen’s leadership, WIRLC has realized triple-digit growth over the past five years. The community is comprised of successful, motivated and passionate women from the entire retail and brand ecosystem who have a strong belief that investing in themselves and in other women is good business. Due to her success, Jen won the esteemed Women in Publishing Award for Entrepreneurs. 

Jen has also launched a series of events in the retail industry, including marquis events such as the Women in Retail Leadership Summit and Total Retail Tech. She’s the conduit between leading retailers and technology solution and service providers. 

When she isn’t working, you can find Jen chasing after her three crazy, adorable kiddos and the cutest Havanese dog ever!