Halley Morrissey

VP, Business Development

XRC Labs

Halley is the VP of Business Development at XRC Labs and leads the Corporate Partnerships program. Her team's core responsibility is leveraging the XRC ecosystem to drive impact for Partners that include Accenture, Mastercard, Intel, Bose, GS1, CVS, Estée Lauder, Parsons, and TJ Maxx. For Corporate Partners, Halley and her team augment startup pipeline, map startups to each business function’s needs, act as thought partners, advise on innovation architecture and drive industry visibility.

Prior to XRC, Halley spent 10 years at early- and growth-stage startups in e-comm and physical retail. She built and managed home & lifestyle businesses from the ground up at One Kings Lane, Spring and, most recently, Fourpost. Her expertise is in unlocking new revenue streams for brands by leveraging her business development, brand strategy and partnerships expertise.