Guilherme Lebelson

Global VP of eCommerce

AB InBev / ZX Ventures
Guilherme Lebelson leads the global eCommerce organization for AB Inbev. Through its Growth Division, ZX Ventures, Lebelson and his team have developed the Company's digital footprint in over 20 countries across several digital platforms:  Owned eStores like Beer Hawk, Saveur-Bière, Hopt, Emporio da Cerveja, Beerhouse, BevyBar, Casa de la Cerveza and WeChat Stores for brands like Budweiser, Corona and Harbin; Innovative on-demand cold beer delivery Couriers like Zé Delivery and Pepe Delivery; Category development and partnerships with every major pure-play and brick-n-click eRetailers all over the world. ZX Ventures also holds investment in digital startups in the Data, Digital Marketing and eCommerce areas where Lebelson also serves as Board Member.

Prior to this role, Lebelson held several senior leadership positions in AB Inbev developing extensive experience on sales, marketing, logistics, strategy, revenue management and e-commerce.

Lebelson is from Rio de Janeiro, Brazil and currently lives in New York City with his wife Alessandra. He has his MBA in Business Management from Business School Sao Paulo and his Bachelor’s in Business Finances from Ibmec, along with Six Sigma Green and Black Belt certifications.