VP, Principal Analyst
Fatemeh Khatibloo serves B2C Marketing Professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, CCPA, and others. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses. Fatemeh is a member of the International Associate of Privacy Professional (IAPP) and is a Certified Information Privacy Manager (CIPM).
In 2018, Fatemeh was recognized with the prestigious Bill Bluestein Research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC, testified before the US Department of Health & Human Services, and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.