Emma Grede

Co-Founder & CEO


Emma Grede is the CEO and Co-Founder of Good American, the first fully inclusive fashion brand that celebrates all dimensions of female power, forging style with a fit-first philosophy. The brand empowers all women to celebrate their bodies and embrace their femininity in whatever way they choose.

With the creation of Good American, Emma is pioneering a new way of business after recognizing a void in the fashion industry that excludes a large percentage of women from having high-quality, fashionable clothing choices. Emma co-founded Good American with Khloe Kardashian in October 2016, forming the first fully inclusive fashion brand to offer trend-forward designs that are made to fit women - and not the other way around. Alongside Good American, Emma is also a trustee of Women for Women International and Baby2Baby ambassador.