David J. Katz
EVP & Chief Marketing Officer
David J. Katz is executive vice president, chief marketing officer (and alchemist-in-residence) at the Randa Companies. For over a century, with more than 50 brands across a dozen product classifications, Randa is a trusted expert and industry leader in apparel and accessories. From concept to consumer Randa empowers 4,000 associates across the globe, delights 100 million customers, and makes their partners successful.
David’s specialty is identifying and applying actionable insights, data, story-telling, and technology to understand and influence consumer behavior at over 20,000 points-of-sale and millions of digital touch points.
Co-author of a best-selling book on direct marketing, David is a prolific writer and public speaker and has been named a “Top Voice in Retail” by LinkedIn, a fashion industry “Influencer and Change Agent” by Women's Wear Daily, a leading "Menswear Mover" by MR Magazine, a “Top Writer on Innovation and Fashion” at Medium, and a “Retail Radical” by The Robin Report. He has been featured in The New York Times, The Wall Street Journal, CNN, CNBC, The Business of Fashion, Business Insider, WWD, and New York Magazine.
David is a member of the board of governors at the YMA Fashion Scholarship Fund and a graduate of Tufts University (in neuroscience) and the Harvard Business School. A student of “stimulus and response,” the name Pavlov rings a bell.
ALCHEMY: A science or philosophy that transforms something ordinary into something meaningful, often through mysterious means.