Dara Riordan

Chief Revenue Officer & EVP of Sales


Dara Riordan is Chief Revenue Officer and Executive Vice President of Sales at FaceFirst, the leading face recognition platform for retail and public safety. In her role, Riordan is responsible for driving global sales with a focus on growing the company’s enterprise, channel, and direct client bases. Riordan brings to the position a successful track record of more than 15 years that includes high-profile leadership positions and recognized sales achievements in the retail innovation solutions. Riordan specializes in forming strategic alliances and programs that add value to the customer relationship. She’s responsible for growing the base of FaceFirst customers across retail, transportation, public safety and many other industries. 

Prior to FaceFirst, Riordan oversaw sales in North America as Director of Sales, Strategic Growth for North America at Johnson Controls International, where she nurtured key relationships and engendered strategic partnerships that led to significant revenue growth. She also served on JCI’s Women’s Advisory Board. 

Prior to a career in sales and business development, Dara was a television anchor and reporter in the Pacific Northwest. Riordan holds a Bachelor of Arts, Communication and Journalism from Loyola Marymount University in Los Angeles.