Courtney Lawrie

Global Head Brand & Integrated Marketing

Wayfair

Courtney Lawrie is the Global Head Brand & Integrated Marketing at Wayfair, where she oversees brand channels globally including TV, Direct Mail/Catalog, Video, Strategic Partnerships, Consumer PR, and Physical Retail. Lawrie began her career at Wayfair in 2009 and developed Wayfair’s internal media agency, where she transitioned all media buying and planning in-house and partnered with Wayfair’s Data Science team to create a best-in-class media measurement platform. In addition to overseeing Wayfair’s “Waygency,” she currently spearheads strategic brand partnerships, creative campaign strategy, and the newly formed Physical Retail & Experiences team. Lawrie graduated from Colby College with a BA in English and Art History.