Speakers

Christina Hoffmann

Founder & CEO

Brandmind
Christina ist the Founder and CEO of Brandmind, an early stage marketing tech-startup with the main expertise in triggering emotions of consumers to increase engagement and sales at companies digital touchpoints by empirically combining Neuroscience, Psychology and AI.
 
Before founding Brandmind, Christina was a Marketing Director in the Corporate World in Switzerland, e.g. at localsearch (Swisscom daughter) from 2014 - 2017 and Zurich Insurance from 2010 - 2013. In all the different Marketing roles, Christina was responsible for the whole Marketing Mix - B2C /B2B, Online Advertisement -/ Online Channel Management, Product Development, CRM and Marketing Automation. Based on the pain she had in these previous positions, the idea for Brandmind came up. Her career began in traditional Sales before she joined Zurich Insurance in 2010.
 
Christina degrees in Economics at Leuphana University in Lüneburg (Germany) and an Executive MBA at Zurich Elite Business School. Additionally she holds a further education in Positive Psychology and she is currently preparing her PhD in Psychology in Switzerland.