Cheryl Friedman

VP Innovation


Cheryl Friedman leads Lowe’s Innovation Labs, a team that is responsible for building the future of home improvement retail. She oversees teams in research and development, ecosystem development and applied innovation who leverage emerging technologies to accelerate the experiences customers expect today and develop the capabilities that will power tomorrow. 

Cheryl has more than 15  years of experience spanning entrepreneurship and retail. Prior to Lowe’s, Cheryl led ecommerce programs at Amazon for seven years.

Cheryl earned a bachelor’s degree in marketing from the University of Maryland and an MBA from The Wharton School at the University of Pennsylvania. She lives in Seattle with her husband and two kids.