Global GM, Women's
Cathey Curtis is the Global General Manager of RVCA Women’s and formerly Global Vice President of Women’s Marketing for Billabong . With an over 25-year career in varying roles within fashion retailing, Cathey is a senior-level apparel industry executive, with experience that includes 8 years as the General Manager of Quiksilver’s retail joint venture in Mainland China and Hong Kong. Today Cathey focuses on driving profitable growth through a fully integrated, global product and marketing approach. With experience in retail brick and mortar, B2B, and B2C brick & mortar and e-commerce, Cathey works cross-departmentally to create and execute consumer focused, product driven marketing strategies catered to build current and future revenue.
Cathey is passionate about a brand-led marketing approach and is an expert in content marketing & influencer marketing.
During her time in Hong Kong, Cathey founded the Sakka Foundation – serving economically challenged children in Cambodia. She is also a member of the venture philanthropy group, Gen Next, and on the board of directors for the Surfing Heritage and Culture Center.
Cathey travels extensively, building businesses, relationships and speaking in multiple countries. Today, Cathey and her family reside in Laguna Beach California with their beautiful 8-year-old daughter and rescue dog from Hong Kong.