Head of Corporate Digital Business Development
Catalina is currently responsible for leading Digital Business and Product development Strategy for all 7 countries in Latin America where Sodimac has operations in. In her role, she is strongly focused on leading her team in finding omnichannel and customer centric solutions that will simplify the overall home improvement journey.
Prior to this role, Catalina was Head of UX and Digital Analytics team. She was given the challenge of introducing UX into the comany, and building a corporate digital analytics and CRO Strategy for the digital platforms.
Catalina graduated from Pontificia Universidad Católica de Chile with a Business Administration degree. She received a UX Certification granted by Nielsen Norman Group. She currently lives in Santiago, with her husband and three sons.