Global Head of Product for Sponsorship
Carla Li leads the integration of businesses into AR and geo-based game experiences at Niantic, which has encouraged more than one billion players to go outside and discover new experiences through Pokémon GO, Harry Potter: Wizards Unite and other games.
Carla's team focuses on how businesses could leverage AR and geo-based gameplay to engagecustomers at mass scale, delight customers, and achieve business impact. Before Niantic, Carla led digital growth and transformation initiatives with Fortune 500 companies across retail, financial, IT and telco as a consultant at McKinsey & Company. She is also experienced in emerging markets from years of working in China and India. Carla has a Masters of Science from MIT and graduated cum laude from Harvard University.
Niantic, Inc., is the world’s leading Augmented Reality and mobile real-world company, building engaging applications that merge cutting-edge technology with gaming experiences (like Pokemon GO and Harry Potter: Wizards Unite) that foster exploration, discovery, and social interaction
Niantic has been partnering with real world businesses through a marketing program called Sponsored Locations - a way for businesses to drive location awareness and foot traffic through gameplay. Niantic partnered with large nationwide business such as McDonalds and 7-Eleven in Japan, AT&T and Simon Malls in the US to provide players with special experiences while creating fun and immersive ways to engage real world locations
In an effort to expand the gameboard of the world further, Niantic introduced the small business program in November 2019 to give small and medium sized businesses an opportunity to have their locations integrated into real-world games like Pokémon GO
The Sponsored Locations Early Access Beta program marks the first time mom and pop shops can easily and quickly become a part of Niantic’s products, creating new opportunities for brick and mortar stores to engage with the players in their community and drive foot traffic to their locations by offering special in-game opportunities to players who visit