Founder & CEO
Home is everything to Ariel Kaye, founder, and CEO of Parachute. What began in Los Angeles in 2014 as a digitally native brand, Parachute has since expanded beyond its roots — premium-quality bedding — to include essentials for all rooms in the home. In the last six years, Ariel has evolved Parachute into a beloved home lifestyle brand with 14 brick-and-mortar locations across the country, with each retail store serving as gathering spaces within their neighborhoods. Under Ariel's leadership, the brand also launched a hospitality collection, partnering with boutique hotels and interior designers.
Within the Parachute community, Ariel has created a culture committed to wellness and social responsibility, which extends from Parachute’s team and partners to its customers and the planet. Parachute partners with the United Nation Foundation's Nothing But Nets campaign to donate life-saving malaria-prevention bed nets to those in need.
Parachute has been featured in such notable publications as The New York Times, The Wall Street Journal, Domino, and Vogue, while Ariel has participated in prestigious speaking opportunities with Fortune’s Most Powerful Women Summit, Create & Cultivate and Fast Company’s Innovation Festival.
Ariel’s first book, How to Make a House a Home, was released on April 14, 2020.
Parachute is committed to inspired, comfortable living. Beyond her design and business acumen, Ariel is spearheading a movement around comfort — both in Parachute’s stores and for customers around the world.
Ariel currently resides with her family in Mar Vista, California.