Annie Katrina Lee

Head of Commerce Marketing


Annie Katrina Lee brings 15 years of experience in consumer marketing and online advertising across commerce-focused tech companies such as Amazon, Pinterest, EatWith, and Microsoft. As Head of Commerce Marketing at Twitch (an Amazon subsidiary), she leads growth programs and promotion campaigns that support streamers and monetize their business. She also works with brands ranging from CPG to entertainment companies to develop innovative partnership opportunities on the Twitch platform. Outside of Twitch, Annie volunteers as a Mentor for First Round Capital's Fast Track Program.

Originally from the Big Island of Hawaii, Annie now splits her time between Seattle and San Francisco. She enjoys spending time with her husband, daughter, and two rescue pups—and occasionally can be found experimenting with new recipes in the kitchen. Annie earned a Master of Communication in Digital Media from the University of Washington, and a Bachelor of Arts in Business Administration and Marketing from Seattle University, where she served as an Adjunct Professor for Marketing Analytics.