Anna Farberov

GM PepsiCo Labs, Global Venture & Innovation


Anna Farberov leads PepsiCo’s engagement with cutting-edge technology solutions across Europe and the US. As part of PepsiCo’s Global Tech Venturing & Innovation team, Anna identifies, tests and scales advanced solutions that drive growth and efficiency for PepsiCo. In her role, Anna partners with multiple functions inside PepsiCo including Big Data, Advance Analytics, Manufacturing, Supply Chain and Marketing.

Prior to joining PepsiCo, Anna was a senior executive in Israel’s largest Holdings company. Anna led the company’s emerging growth engine as head of corporate strategy, investments and planning. Anna launched her career at Procter & Gamble. At P&G, Anna worked across multiple Finance disciplines including operations, commerce, design of growth strategies and new product launches.

Anna holds an MBA in Business Administration from IDC Herzliya and a BA in Philosophy, Politics and Economics from Hebrew University.