Aimee Ferreira Becker
SVP, Strategic Advisory
Aimee started her career with Daymon in 2010 and currently serves as the Senior Vice President of Global Strategic Advisory. Under her leadership, the Strategic Advisory team works with retailers and manufacturers globally to build Private Brand programs that are positioned and managed for long-term growth. Consisting of five key verticals — Insights & Analytics, Retail Transformation, Brand Strategy, Category Solutions and Creative Services — the team works collaboratively to bring insights to actions quickly, with a constant line of sight to flawless execution.
Aimee possesses over 20 years of CPG industry experience in branding, marketing and analytics. She joined Daymon from Boom! Creative Development, where as a Marketing Director she managed all product development and branding initiatives for several domestically and internationally distributed beauty product lines. She also has prior marketing strategy/brand management experience from her roles at Relvon, Jane and Company, and Coty Beauty. In her early career, Aimee built strong analytical and category management skills from working at Information Resources Inc. and Motts. Aimee earned her Bachelor of Science degree in Entrepreneurial Studies and Marketing from Babson College.
Aimee is an expert in Private Brand strategy and regularly provides the industry with perspective on the state of Private Brands. She is frequently recognized for her expertise, most notably as a Griffin Report Women of Influence in the Food Industry inductee (2015) and Progressive Grocer Top Woman in Grocery (2014, 2017).