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Guilherme Lebelson, Global VP of eCommerce

Guilherme Lebelson

Global VP of eCommerce, AB InBev / ZX Ventures

Guilherme Lebelson leads the eCommerce organization for AB Inbev. In 2015 he co-founded ZX Ventures, AB Inbev’s disruptive growth organization through which its high growth initiatives are lead. Since then, Lebelson and his team have developed the Company's online footprint in over 20 countries in five continents by establishing relationships with all major online retailers and investing, acquiring or organically developing startups in the Data, Digital Marketing, and eCommerce space.

ZX eCommerce portfolio includes companies like: Beer Hawk, Saveur-Bière, Hopt.com, Master of Malt, Emporio da Cerveja, Beerhouse, Craft Society, Casa de la Cerveza, Ze Delivery, Booze Bud, Ratebeer and TMall Flagship Stores.

Lebelson has 18+ years of experience in the FMCG industry. Prior to his current role, he held several senior positions in ABI ranging from general manager of business units with over $1b in revenues and 3,000 employees to strategic roles in sales, marketing and organizational transformation.

He is from Rio de Janeiro, Brazil and currently lives in New York City with his wife and son.