“The Industry’s Best Faculty!”
SVP, Marketing and eCommerce, Modell's Sporting Goods
Tami Mohney is an Executive with 20+ years of experience across multiple consumer industries, uniquely able to evaluate quantitative and qualitative information from every business discipline, informing the development of new customer centric strategies. She focuses on data driven omnichannel growth strategies, applied across all marketing channels. In her current role at Modell's Sporting Goods, Tami is responsible for the development and execution of all marketing efforts, inclusive of mass and direct. She also directs the eCommerce business, recently transitioning to a new platform and driving double digit growth over each of the past 3 years. She has implemented and enhanced a customer loyalty program, and has built a cross channel, segmented direct marketing strategy resulting in double digit growth of the customer database and associated revenue. Prior to Modell's, Tami spent 13 years at Direct Brands, the largest member-based retailer for media products in the US. Among several other roles in the company, Tami led the transition from a catalog business to a digital business, inclusive of an affinity-based email marketing program. In addition to her database marketing experience, Tami spent 9 years leading Customer Service operations in the health insurance and direct marketing industries, adding to her 360 view of the consumer. She has a Bachelor of Science degree in Biochemistry from Penn State University.