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Cathy Sparks, VP/GM Global Nike Direct Stores and Service

Cathy Sparks

VP/GM Global Nike Direct Stores and Service, Nike

Cathy Sparks is the Global VP, GM of Nike Direct Stores and Service at NIKE, Inc., where she leads the strategic direction, concepts development, and consumer-facing services across the global Nike Store landscape with a focus on delivering premium performance products, elevated service and consumer experiences.

Sparks joined Nike in 1996 at Niketown Portland as a store athlete. She has held a variety of senior leadership roles at Nike, including the Retail Director of Korea and GM of DTC for Emerging Markets. She was also the VP, GM of Nike Stores for North America.

A Virginia native and graduate of Elon University, Sparks and her husband have a six-year-old daughter and reside in Portland, Oregon.