Speakers

“The Industry’s Best Faculty!”

Graham Mudd, Product Marketing Director, Ads

Graham Mudd

Product Marketing Director, Ads, Facebook

Graham Mudd is Director, Product Marketing for Facebook's ad products and solutions. In this role, Graham and his team guide product strategy and marketing efforts for Facebook’s advertising products by drawing on a deep understanding of customer needs and the marketing ecosystem. Graham manages teams focused on the components of Facebook's ad system, including ad interfaces, targeting, optimization and measurement, as well as teams focused on customer segments such as small businesses, emerging markets and industry verticals.

 

Prior to assuming this role, Graham served as Director, Advertising Measurement and led the North America Measurement team, which is responsible for developing and executing measurement solutions that provide insight into the value Facebook creates for marketers. Prior to joining Facebook, Graham was Senior Vice President, Media & Entertainment practice, at comScore. Prior to that, Graham worked in marketing and product strategy in Yahoo’s Search division. Graham holds an MBA with majors in Marketing, Strategy and Finance from the Kellogg School of Management, Northwestern University and a B.S. with honors from Santa Clara University, with a major in Psychology.