“The Industry’s Best Faculty!”
VP, eCommerce, Chobani
Michele McNamara is a champion of the Omnichannel and on-line grocery shopper experience. She seeks to understand the micro-moments that move consumers from browsing to shopping on the ever-evolving path-to-purchase. As the VP of eCommerce at Chobani, Michele is tasked with bringing Chobani’s mission to life while establishing the company as a leader in on-line grocery. Michele’s primary focus is aligning brand strategies with that of her retail partners all the while creating a bridge between instore and online executions and making delicious, nutritious food accessible for more people.
Prior to joining Chobani, Michele spent 12 years at Procter & Gamble where she held various sales and trade marketing roles against power brands like Olay, Crest and Head & Shoulders. It was in her last assignment at P&G that she gained her first foray into the world of eCommerce. That experience helped to catapult her to Reckitt Benckiser where she became a charter member of RB’s eCommerce team. During her 4.5-year tenure at RB Michele called on literally every class of trade working with customers such as Amazon, Peapod, Walgreens and Target. From RB, Michele moved to Mondelez for nearly a 2-year stint where she lead their Omnichannel team. Michele joined Chobani in October of 2017.
Michele has a Bachelor’s degree in Communication Arts & Sciences from Michigan State University where she majored in Advertising. She has also earned an MBA from Canisius College in her native Buffalo, NY.