To inspire the Shoptalk Meetup for Women community, we asked successful women leaders to share their recent learnings about their business, customers or leadership. These are their lessons, and how they plan to implement them going forward.
The balance between long-term and short-term focus to affect massive change. While you have to have a vision and present in large-scale forums as you are affecting a large change, it is also important to be agile and take short-term steps, including celebrating small wins and making decisions in the heat of a meeting. I am practicing this balance and still learning about large-change leadership and loving every minute of it.
EVP & Chief Information Officer,
We must not mistake motion for progress. We often focus so much on being 'productive' that we fail to stop and ask if we’re giving ourselves the time and space for real creativity to emerge and flourish. Our addiction to the adrenaline that comes with day-to-day problem solving often leaves us depleted when the time comes to doing truly strategic, innovative work. I try to create space each week for free thinking and am encouraging my team to do the same.
Chief Marketing Officer,
The power of community when it’s done in an authentic way. Now more than ever, our customers are craving connection. I’ve pushed my team to find new ways to cultivate a community of like-minded women, a space of inclusivity and acceptance. As a result, we’ve launched a series of livestream events where women can join authentic conversations, and started offering over 70 percent of our styles in extended sizing.
Mary Beth Laughton,
President & CEO,
We all have our limits and respecting them is a must. Sometimes after a full day of meetings, I find that I simply cannot make one more decision--not even what's for dinner for my own family. I know that I do my best, most creative thinking when my mind is energized, and I cannot do that without proper self-care. The first step is acknowledging and respecting my own limits. It’s in those moments that I know I need to rest and let someone else take over.
EVP, Chief Customer & Digital Officer,
The radical impact of focus. I’ve worked hard with my team to whittle down many potential goals to one core theme with an overarching metric that we reinforce, review and report out on a weekly basis. The speed with which we've seen improvements to this core metric has been 10x what we've seen historically when our focus was more diluted. There’s always a new level of focus we can achieve to unlock greater gains.
Founder & CEO,
How important it is to show your teammates that you authentically care about them as 'whole humans.' As work hours, emails and Zoom calls exploded while working remotely, I’ve worked with my team to make sure they take time for themselves. Taking a few minutes to call more junior team members to check in, asking about their physical and mental health, and reminding them to take their vacation has had a huge impact on morale.
Lauri Kien Kotcher,
The increased importance of continuous speed and agility. At TSC our customers’ rapidly changing shopping needs have accelerated our rollout of omnichannel experiences. I have encouraged my team to be comfortable that things may not be perfect on our first try due to our need to be faster to market. With this approach, we launched our mobile app three months earlier than our original plan to enable contactless shopping, following quickly with new features.
SVP eCommerce, Omni Channel & Master Data Management,
Tractor Supply Company
How to effectively provide women’s health resources to our community during a period of isolation. We've offered Period Support Groups on IG Live, provided access to expert health resources through our blog, and even launched a Menstrual Cup SMS hotline to answer questions around our latest product. As we slowly find more normalcy this year, we'll continue to apply learnings from the pandemic to ensure we support our customers wherever they are, whether through our continued digital efforts or IRL again soon.