NXP: creating direct 1:1 customer relationships through NFC
NXP Semiconductors N.V. enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security & privacy and smart connected solutions markets.
NXP is the Identification industry’s #1 supplier of RFID-NFC technology.
NXP’s RFID-NFC solutions are already used in smart products all over the world, helping brand owners make the most of the digital era by keeping their brands strong, streamlined and connected. NXP holds the top position in every key RFID-NFC segment, including tags and authentication, NFC for mobile, contactless readers, POS terminals, and high-security applications, such as smart identity cards for banking and access as well as eGovernment documents and ePassports.
Make your products and packages smarter and more secure with RFID-NFC
RFID-NFC electronics are a secure, non-intrusive connectivity technology that enable new kinds of identification, traceability and interaction possibilities. Digitized with unique RFID-NFC capabilities, products and packages can now become:
• More valuable
By adding a RFID or NFC tag to the product or package, it becomes part of the connected age, able to interact with mobile devices, connected readers and cloud services. Enterprises can enjoy many new ways to strengthen brand awareness, streamline operations and connect with consumers.
With RFID-NFC, each tagged item has its own DNA, in the form of a unique ID number securely embedded inside. Tagged items can be identified at any time and can digitally verify that they are genuine, so it is easy to tell what is legitimate and what is not. That makes it much harder for counterfeiters to present copies as the real thing. What is more, with NFC-enabled tags, a simple tap with an NFC smartphone is all it takes to verify authenticity, so everyone – even consumers – can join the fight against counterfeits.
The backend system that supports RFID-NFC gives you global, real-time visibility into supplier, warehouse and retail inventories, so your operations are more efficient, more cost-effective, and more secure. From raw materials to the store shelf – and at every point in between – you always know what is where, and can document each item’s status. The ability to track, trace and authenticate items anywhere in the supply chain, at any time, makes your logistics more efficient and more secure, making it much harder to divert products into grey markets and unauthorized channels.
RFID-NFC gives your product a voice, so you can communicate directly with consumers before, during and after the sale. RFID-NFC takes you that “last mile” to the customer, offering helpful advice, useful information, special services, loyalty programs, and access to exclusive online communities, even after your product leaves the store. A quick tap of an NFC smartphone starts a dialog, and each dialog is an opportunity to create a deeper, more personal relationship with the consumer. The result is a better informed, more engaged customer that functions as a loyal ambassador for your brand.