INFLUENCE NATION - Frequently Asked Questions
What is Influence Nation?
Influence Nation is a full-service influencer marketing company that harnesses the power of social media by matching high-reach influencers with brands to reach their target audience through results focused partnerships that can include 250+ influencers.
What can Influence Nation do for brands?
Influence Nation influencers create compelling content that drives significant brand awareness, engagement and product sales.
Who are the Influence Nation influencers?
Influence Nation has more than 3,000 Influencers across these consumer verticals: beauty, fashion, food, health, wellness, fitness, men’s lifestyle, home care, pets, oral care, personal care, tech, consumer electronics and travel.
What type of reach do your influencers have?
The reach of each influencer varies, but we are focused on adding influencers with a high reach.
How do you find your influencers?
We recruit influencers and they also discover us by word-of-mouth reputation.
Which social platforms do you focus on?
We are actively executing partnerships on all social media platforms.
How do you pick the right influencers for a brand?
We pick our influencers based on the brand’s criteria and objectives.
Can we review the influencers before you begin the partnership?
Yes, proposed influencers are presented to the brand for review before the partnership begins.
What scale of campaigns can you handle?
We can handle everything from small (10 influencers) to very large (500+ influencers) for short-term or long-term partnerships.
What type of software is used to make measurements?
We use the social listening tool called Tribe Dynamics. This tool tracks impressions, reach, fan growth, click-through, engagement as well as the earned media value.
How much access will the brand have to the data and will it be real-time access?
The brand can have as much access to the real-time data as they want, verified by Tribe Dynamics.
What is your lead-time?
Lead times can range from as little as 2 weeks for small partnerships to 4-6 weeks for larger partnerships.
How does Influence Nation manage risk in partnerships?
Influencer content is continuously monitored so that if negative comments arise they can be handled immediately. Hashtags are carefully reviewed to minimize the chances of them being used inappropriately. Progress reports are made to the brand on a regular basis so that adjustments can be made quickly.
How does Influence Nation ensure that FTC regulations are met by all influencers?
Our legal team is actively monitoring the FTC regulations to make sure that all of our partnerships are FTC compliant. We clearly communicate the current FTC regulations to our influencers.
Where are Influence Nation’s offices located?
Our offices are located in New York, Miami, Vancouver, Toronto, Sao Paulo, Amsterdam, Hong Kong and Manila.