Empyr powers online-to-offline (O2O) marketing programs for some of the world’s largest websites and apps. Empyr’s direct integrations with all three leading credit card associations, including Visa and MasterCard, make it possible for online consumers to earn cash back at offline merchants such as restaurants and retail stores, in a frictionless way, simply by paying with a debit or credit card. For each in-store sale, the offline merchant pays a fee which is shared with the website or app that referred the customer. Websites and apps influence over $3 trillion in offline commerce each year in the US, representing a significant revenue opportunity. Empyr’s growing network of partners currently includes Yelp, Microsoft, LivingSocial, Coupons.com, Swagbucks and over 1,500 other websites and apps. Learn more at www.empyr.com.