Chief Strategy & Innovation Officer, Digital Commerce, Newgistics
Chris Andrasick co-founded Tacit Knowledge, a boutique Digital Commerce Consultancy in 2002. During his tenure there, he has worked on initiatives with leading retailers such as Converse, Kodak, Barnes and Noble, Sony, Macys, Sephora, The Body Shop and Gap.
Previously, he worked almost exclusively on e-commerce applications in his role as Director of Software Engineering at Organic, a Digital Marketing Agency. Chris is a gifted communicator who has published and spoken on topics such as online privacy, analytics, clickstream behavior in Web applications, XML use in systems integration, Web 2.0 strategies, social networks, and best practices in Agile development. Chris is also a certified Java Developer who holds patents for several technologies related to the digital experience.