CEO & Co-Founder, EDITED
Geoff Watts is the CEO and co-founder of EDITED. He started it in 2009 with fashion designer Julia Fowler to help apparel retailers and brands have the right products at the right price, at the right time.
EDITED is used globally by retailers including Net-a-Porter, Topshop and Tommy Hilfiger, leading the market in real-time analytics of pricing, assortment, and deep product metrics, and has been listed alongside Nike and H&M in the world’s top 10 most innovative companies in style by Fast Company.
Geoff has a background in computing and management, and is now helping apparel retailers be more competitive by applying big data. In the past, Geoff cofounded a local restaurant guide & review community site in 2002.