CEO, Exact Media
Ray Cao is the Cofounder and CEO of Exact Media. He is disrupting the traditional direct mail industry by enabling brands to target their inserts through ecommerce packages. In the past, Ray was a board member for the Impact Entrepreneurship Group. Prior to Exact Media, he founded Loose Button which was one of North America’s largest beauty subscription companies. Ray was a founding employee at Polar, a native advertising platform for some of the largest media companies in the world. He graduated from the University of Waterloo for Systems Design Engineering.
Ray is a past recipient of AdAge’s Top 40 Under 40, Waterloo’s Top 40 Under 40, and Profit Magazine’s Future Entrepreneurial Leaders Top 20 Under 30 award.
When he is not trying to reinvent the world of direct mail, you can find him hosting dinners with interesting people and using ClassPass with his wife to explore new workouts.