John Squire

John Squire

Co-Founder & CEO, DynamicAction

Demos & Announcements Presenter  

John Squire is Co-founder and CEO of DynamicAction, the most advanced analytics solution specifically built for retail merchandising teams.  John has spent his career helping retailers and brands across the globe including Brooks Brothers, Sur la Table, El Corte Ingles, Tesco, Nine West and Cole Haan, make better and more profitable decisions in order to get to action, faster.

Prior to DynamicAction, John spent 11 years driving Coremetrics’ growth to become the industry’s leading web analytics tool. He was subsequently Chief Strategy Officer of IBM Smarter Commerce and President of OrderDynamics.

John Squire is a recognized expert on retail industry trends. He frequently speaks at leading industry events including Shop.org and NRF and has been cited by Financial Times, CNN, The Wall Street Journal, The Washington Post, CNBC, Forbes and many others. Acting as an advisor on boards of retail focused technology start-ups like Brickwork Software and BIGcontrols, John advocates ideas that push traditional boundaries to enhance retail’s possibilities.

John holds an M.B.A. from the University of Michigan and a B.S. from the University of California, Davis. He started his career as a chemical engineer at Chevron, and can be found in Silicon Valley talking tech and oil.