Speakers

Darin Archer

Darin Archer

Director of Product Management, Watson Commerce, IBM

Speaker  

Darin redefines what e-commerce means, challenging the industry to move beyond the thumbnail in category pages to an experience-driven approach where customers can purchase anything anywhere at the point of inflection. Today he is responsible for IBM's Digital Commerce and Customer Analytics offerings and transforming them to a seamless marketing and sales solution for today’s digital pros. Previously, Darin has drove product strategy in digital marketing, commerce and the Internet of Things at companies such as Intel and Adobe. While at Adobe he helped transform adobe.com, an Internet Retailer Top 100 site, from a channel-focused brand experience to a direct sales juggernaut. Prior to Adobe, Darin led transformational programs for leading companies in Retail, Financial Services, Communications, and High Tech as a management consultant at Accenture. He is also an alumnus and advisory board member of the University of Montana School of Business.