Chief Retail Strategist, Shoptalk
Sucharita Mulpuru is one of the country’s leading authority on retail, shopping and mobile commerce. She is the Chief Retail Strategist at Shoptalk, a fast-growing event in the nextgen commerce sector, and is frequently cited in leading media outlets such as CNBC, Bloomberg, The Wall Street Journal, Fortune and The Financial Times. She is a highly-regarded and frequently sought-after public speaker and has presented her research to audiences around the world.
Prior to Shoptalk, Sucharita was the lead retail analyst at Forrester Research for over a decade, where she focused on eCommerce and the intersection of technology and commerce. At that time, she also served on the board of Shop.org, the digital division of the National Retail Federation. At Forrester, she authored more than 50 research papers on the topics of online and multichannel retail. Before Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention and market research efforts for the $2 billion luxury retailer’s online channel. She has also held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores, and at the Walt Disney Company, where she developed and managed marketing plans for new business initiatives including the Disney Stores, the Disney Cruise Line and Club Disney. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine and the Go.com network. She was a member of the founding team at Babystyle, the multimillion dollar, multichannel retailer of maternity and baby products headquartered in Los Angeles. She has authored two non-fiction books and has contributed to Business Week Online.
Sucharita holds a BA in Economics from Harvard University and an MBA from the Stanford Graduate School of Business.