Tuesday, Session 6: 3:10–3:50pm
Track 1: Ecommerce
Virtual and Augmented Reality Experiences in Retail
Virtual and augmented reality experiences are being rolled out across a broad variety of industries to provide consumers with fully immersive, contextual product experiences that reach beyond the current limitations of their physical and digital environments. Use cases include product storytelling, virtual fitting and visualization in personal environments. Hear from experts on how this technology is opening up the possibility of completely new kinds of retail experiences.